Graphic DesignJ'adorePhotographyJ’adore… Hewlett Packard

Hewlett Packard have produced some great adverts in recent years! You can’t remember what I’m on about? Well these will jog your memory…

This one is quite old now, but memorable! There are many attempts at recreating it on youtube because its SUCH a great idea 🙂 Obviously it has taken a lot of post production to make it so effective, but it’s been worth the work!

I could actually watch that ALL DAY!! That one is my fave!

According to youtube it’s a ‘Response to D&AD Student Awards brief set by Hewlett Packard:

“Present an idea which promotes HP Workstations ability to bring to life anything the creative mind can conceive.”

Filmed, edited and directed by Matt Robinson and Tom Wrigglesworth of Kingston University’

Ohhh I just love this so much! No, it’s not very good for the environment with all that paper and ink being wasted (although I am quite sure some of it is digitally edited) and all that electricity being used BUT I think it’s a good justified sacrifice! I have been wanting to blog about this advert for a month or so now, it’s been stuck in my head – I saw it on MTV and instantly fell in love. AND it is so great to know that the boys won the D&AD yellow pencil too! 🙂

Here are their websites incase you want to check out the rest of their work:

www.matthewrobinson.co.uk
www.tomwrigglesworth.com

What ABSOLUTE geniuses! 🙂 I wish the printers at college worked that well haha!!

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© Natasha Nuttall | February 2020

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