Monthly Archives: November 2009

Typographic CD Design

This is another project(like book design) which is coming to a close now, with only 2 weeks left until the deadline!

With it being our first project when we got back into the 2nd year of our course we all have struggled with this project really, as its coming to the point now where we are running around like headless chickens – we will learn, sometime in the future!

Basically, the brief is to design 3 whole CDs; front cover, back cover, booklet, CD, spines – EVEYTHING! Our tutor set us classical music because he knew that none of us were really into classical music so we could do a project that we didn’t know anything about. He gave us Chopin, Mendelssohn and Mozart to choose between and then we were off into the world of CD design… mainly focusing on the typography. I listened to works from all 3 and chose Mozart because I liked his work the best.

My mind spluttered like a car that has ran out of petrol. Eurgh. Where to start? Well, we had to avoid all the cliche images associated with classical music e.g. flowers, music notes, instruments, the composer, so that helped eliminate some ideas. I listened to some previews of the music to see what it reminded me of, if anything and I used watercolour paints to draw strokes in reflection to the music. I thought about using these with black ink line drawings over the top like work by Natalia Grosner and Baiba Ladiga.

Natalia Grosner (above)

Baiba Ladiga (above)

My watercolour efforts – not as elegant unfortuantly, I am NEW to watercolour (only the second time I have used them) I scanned these in at 500% to get good detail!

After a discussion with my tutor, who saw some of the painting work to be like contours of mountains on a map, I then changed my mind and focused on producing a more typography based design on the style of maps.

I discussed the new idea with my fellow Graphic Design student Luis, and he suggested a more subtle style using white and shades of grey instead of bright, childish colours.

This is the map that is kind of inspiration, found here.

THEN it developed further – I had a brainwave! Luis (now on the foundation course) had been a second year on the National Diploma last year and for one of his projects he had cut some letters (in helvetica of course!) from foam and covered them in white emulsion paint to get a dripping effect. I thought this would be a good way to create my mountain ranges on white paper, and then I could photograph them to get the grey shadows I wanted!

The first attempt didn’t really go how I planned, I left the paint to dry and hoped it would crack a bit – but it didn’t turn out the way I wanted. So I tried again, this time taking my pictures while the paint was wet. I got some good shots, but wasn’t totally happy with them because there was so much grey:

….so I tried again! And this time I used a bit of photoshop, I like the result:

I’ve also been working on the inside booklet, which I have decided to make a fold-out poster of a contour map. Here is the first version, but I need to sort out the font size, colour and create some kind of key so that reading the passage in order is easy to do:

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Filed under College, Graphic Design, Illustration, Packaging, Typography

Advertising: Think! Texting Campaign

Since finishing the brick advertising challenge I have been working on another advertising brief.
We have been challenged to create an advertising campaign for a charity or cause and I have chosen to try and stop texting while driving.

Did you know that texting whilst driving is 3 times more dangerous than drink driving!? A study by the RAC Foundation found that reaction times were slowed by 35% when 17-24year olds drove while reading and writing text messages.

However, it is not only young people that text and drive; many older drivers think that their experience will stop them from being distracted from the road – but it doesn’t!

I have chosen this as my campaign subject because I don’t think the problem is highlighted enough, with big campaigns about drink and drug driving only.

My ideas are based mainly around the language of texting, using shocking/harsh messages to enforce the reality of the problem.

Here is the first draft of my advert:

Click here to see it 100% (As always it is only a PNG so a bit blurry)

This is not the final image, I still want to sort out the:
- Type alignment
- Typeface (I want a more rounded font I think?)
- The exclamation mark needs to be white
- The top right image needs to be blurred to show movement

Any comments/opinions/ideas for improvements?

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Filed under Advertising, College, Graphic Design, Typography

Creative Faces

I work at a chinese restaurant, and something has been bugging me for weeks.

One of my jobs before we open is to clean the salt, pepper and toothpick trays. I do this every Tuesday, and for a while now I have been seeing a face in the arrangement!
It was very co-incidental/odd/perfect when at the ucas fair last week, a student at Leeds College of Art and Design told me about a ‘creative faces’ competition that is running at the moment! The prize is a Digital SLR camera! How cool is that?  So, I managed to take a sneaky picture last night and have submitted it:

Who else can see the cheeky face sticking it’s tongue out at you?
(Click the picture to go to the site and check out my competition)

I had a look at the competition and the majority of entries are photos of people or animal faces, which I don’t think is very creative really… so hopefully I will be in with a chance!
You can enter upto 3 times, so I have 2 gos left… watch this post for updates on any more faces I see!

ALSO, let me know if you submit any faces!

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Filed under Cool Stuff, Featured, Photography, Random

Printmaking: The proof is in the print

Yesterday I printed my first linocut – when I say my first I mean I haven’t PRINTED before, I have linocut before and failed miserably!

I think it turned out quite nicely; I chose a bright blue ink which really stood out next to the black ink my friends used.

You will need:
- Lino thats been cut with your design
-  oil based relief printing ink
- a scraper thingy to get it out of the tin
- a glass sheet to mix your ink on
- a roller for applying the ink

Just to clarify, those aren’t my hands – they are too hairy! Neil showed us how to roll the ink on evenly before we had a go

All inked up ;)

Ready on the press… (it stands out against black doesn’t it?)

…. printed! Woop!

And then, because I’m good, I cleaned my lino with turps!

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Filed under College, Graphic Design, Illustration, Printmaking

Penguin Book Covers Image Manipulation: Developed Further

This is an extension to the post from earlier this month!

I added the last of the requirements (a non-photographic image e.g. a scanned image) to my designs and played about with them until I achieved an effect that I was happy with…. Ta-dah!

These are only print screens which is the reason for the bad quality, sorry!

Today we are having a critique in class so hopefully I will get some interesting feedback….

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Filed under College, Graphic Design, Photography