Since finishing the brick advertising challenge I have been working on another advertising brief.
We have been challenged to create an advertising campaign for a charity or cause and I have chosen to try and stop texting while driving.
Did you know that texting whilst driving is 3 times more dangerous than drink driving!? A study by the RAC Foundation found that reaction times were slowed by 35% when 17-24year olds drove while reading and writing text messages.
However, it is not only young people that text and drive; many older drivers think that their experience will stop them from being distracted from the road – but it doesn’t!
I have chosen this as my campaign subject because I don’t think the problem is highlighted enough, with big campaigns about drink and drug driving only.
My ideas are based mainly around the language of texting, using shocking/harsh messages to enforce the reality of the problem.
Here is the first draft of my advert:
Click here to see it 100% (As always it is only a PNG so a bit blurry)
This is not the final image, I still want to sort out the:
– Type alignment
– Typeface (I want a more rounded font I think?)
– The exclamation mark needs to be white
– The top right image needs to be blurred to show movement
Any comments/opinions/ideas for improvements?