Conventional VS Unconventional Type

Basically neat vs messy, smooth vs messy and easy to read vs hard to read sometimes.

I don’t think I will ever learn about using pencil and then having to present/photograph work! Nevermind!

In class I got some feedback from Sinclair and have decided which unconventional typeface to pursue with…

The final task was to put all my work together. I tried to do a few extra bits to help it flow more as a project, rather than just what we were told to do! Here is a brief flick through my work:


‘Brainstorm’ of my characteristics.


10 hand drawn type observations


Type anatomy!


Existing Lorry logo research


Looking at the different ways I could vary the designs… Hierarchy, Colour, Alignment etc


The 80 logo drawings which you saw in the previous post.


Final refinements.

Research (Notice the cheeky inclusion of 2 of my own experimental typefaces :P)

Experimenting with wet media!


Experimenting!


Sketching different options.


Experimentation!


Digitalisation of the conventional typeface.


Deciding on the final conventional typeface.


Digitalisation of the unconventional type


Making adjustments to the unconventional typeface… a lot of grids and measuring!

This is not just any project… this is a NN project aka a TREE! I always use a stupid amount of paper… it’s not environmentally friendly!

Anyway…. final logos:

Conventional:

Unconventional:


I definitely like my unconventional typeface better – I’m quite proud of how it’s turned out ๐Ÿ™‚
I have my review tomorrow at 10 with Sinclair! Wish me luck!!

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