Earlier today I went to a guest lecture by Chris Rain of Airside – a London based ‘creative agency’ with quite a heavy Japanese style influence. They work across basically all of the disciplines; graphic design, illustration, digital, interactive and moving image.
Firstly, I love their logo:
Simple but cool and I like how they don’t need to show all parts of the letters for it to still be legible!
I think it probably works better as a flat vector but I just love neon signs so thought I would include that anyway 😀
I also really like this billboard for the new Pop Art Gallery @ Wolverhampton Art Gallery.
I found this article on Dezeen magazine’s website which includes a lot of Airside’s work but I can’t find the adverts I am looking for on youtube! 🙁 Well, I have found them but they have no sound… and the sound was quite an important part in the effectiveness of the Orange Mobile adverts…[EDIT: Colm Larkin from Airside kindly made me aware of a compilation of the Orange singing farmyard animals animations here!!! Enjoy!]
They have designed for Coca Cola, Mastercard and Greenpeace but overall, Airside’s style isn’t really my thing.
An interesting fact is though that one of the founders/ creative directors Fred Deakin is one half of the band Lemon Jelly! I swear everyone is a Graphic Designer before they are famous – Keith Lemon, Ian Watkins of Lost Prophets…. and the list probably goes on!? It was nice to hear from a practising designer though and to see that there is still success to be had and money to be made in this industry 🙂