Cool StuffGraphic DesignJ'adoreTypographyJ’adore… Troika V&A Palindrome

One word. 3 letters. No, not V&A… WOW!

”At its centre the iconic V&A monogram, originally designed by Alan Fletcher, is made of three independently revolving parts. The logo de-contructs and reconnects itself with each half turn forming a playful palindrome legible from either side while the wheels produce a gentle ticking sound reminiscent of a Victorian Automaton clockwork”

I have admired this since I first heard about it being installed on the 8th July 2010. It’s beautiful, elegant, simple and so clever! I think the Sugar Plum Fairy music does add to the magical-ness… but I’m sure seeing it in real life without the music is still as lovely! I was at the V&A last week, so a bit gutted that I didn’t get to see this really but nevermind… it’s still on the list of things to do 🙂

That blue is so striking, especially with the lighting in the dark underground tunnel. Beautiful. Magical. I want it in my room!