Welcome to my new feature – Triangle Fridays! Every Friday I’m going to post about something triangular – what a great way to start the weekend! As it’s the first post there’s a lot of pressure, but here goes…
Seeing as I was at D&AD New Blood this week, I thought it was only right that I feature some student work (yet to do my full post on New Blood) and this was my favourite:
Lun Yau‘s Fedrigoni gemstones are SO cute! The brief was to ‘produce a fully integrated campaign to launch and promote Fedrigoni’s ‘Imaginative Colours’ paper selection tool in the UK’.
I spoke to Lun briefly at New Blood – he came over when I was trying to photograph the set of gems (my photo’s don’t do it justice – his do!). I think using the idea that the paper is precious like gems is really clever and looks really effective as the different colours can be used to make it look like light is shining through the gemstones.
Oh, and cute triangle shaped drawer holes – it’s all so lovely!
I really love his Hotel Chocolat work too – check it out! I hope Lun got spotted at New Blood 🙂
Have you got some triangular goodness that you would like me to feature? Read more here and don’t forget to join in with #trianglefriday on twitter! See you next Friday but until then, let me know what you think to the new feature? 🙂