Yesterday I popped to Covent Garden to experience a new retail experience: the Marc Jacobs pop up tweet shop. Tweet shop? No, I wasn’t buying tweets – quite the opposite actually, as customers were able to ‘buy’ things by tweeting! Outside the pop up shop was a cute flower cart displaying massive daisies (well, white gerberas!) which cost just 1 tweet:
Lucy and I couldn’t resist posing with a big bunch before heading into the store to discover more…
Ain’t she as cute as a daisy 🙂
With a live feed of all the tweets (hashtagged with #MJDAISYCHAIN )and a DJ, the shop was buzzing:
There were several areas to sit around the shop including a swinging chair, gazebo/bandstand, big wooden stools and (fake) grassed areas.
So how did it work? Three simple steps:
– Share (tweet or share a picture on twitter)
– Show (to one of the retail assistants)
– Enjoy (a selection of items).
So for 1 tweet you could ‘buy’ a sample of the Marc Jacobs Daisy perfume range (which smells amazing):
… or also a #MJDaisyChain macaroon and hot drink (tea, coffee or hot chocolate). Lucy had a peppermint tea whilst I opted for a green tea – lovely!
If you tweeted a photo or a vine video you could get a Marc Jacobs Daisy keyring or have your nails ‘daisy-fied’ instore. I wish I could of got my nails done but as you can imagine, the queue was massive so I opted for the keyring which means that I can carry a piece of the experience with me forever!
Dotted around the room there were giant bottles of Daisy perfume – they were actually so heavy! I can’t say that it didn’t cross our minds to try and sneak one of those beauties out of the store, but obviously we’re not that kind of girl!
Alongside the bottles there was lots of flowers and chalkboards to write messages onto. For the most creative/lucky tweeters a range of Marc Jacobs accessories were on offer as prizes, but sadly we came home empty handed – maybe next time, hey?
Tweets don’t technically have a monetary value, but imagine how many tweets you would need to send to be able to ‘buy’ a bottle of Daisy or a Marc Jacobs purse! I find the whole idea of a ‘tweet shop’ really interesting and who knows, maybe one day we will actually be able to pay for things via tweet or even blog post? After all, bit coins are a real thing now aren’t they? Are tweet shops the future of retail? It’s quite an exciting concept and I think it was a great marketing event – good work team Marc Jacobs!