So right now you’re either thinking ‘WTF is Behance’ or ‘Ohhh Behance!’ For those of you who don’t know what Behance is, google describes it to be a ‘Resource for artists to display their work and network for creative jobs.’ Art Directors, Photographers, Fashion Designers, Advertisers, Graphic Designers, Typographers, Animators, Illustrators and every other kind of creative person out there – this is the place for you!
In my student days I used to live on Behance – whether I was searching for inspiration or updating my portfolio, I was a big fan. As I progressed through college and University, the popularity of Behance seemed to diminish in favour of cargo collective, pinterest and designspiration. Behance just wasn’t ‘cool’ anymore.
My portfolio has been abandoned since March 2013 so I guess that was the last time I really used Behance, until last week that is. Last week I was lacking inspiration when I stumbled across some amazing packaging via Pinterest. When I clicked through for the full project I found myself on Behance and lost in a world of new tabs for every project that tickled my fancy. In total I probably spent about 2 hours just browsing Behance projects, needless to say it quenched my thirst!
I still get the impression that Behance is seen as ‘un cool’ but I don’t care because I am back in love with Behance, and here are 8 reasons you should feel the love too!
1. Free online portfolio
When you’re a student setting up a website can be quite daunting – coding, domains etc, but Behance can provide you with a free online portfolio. Although you don’t have a lot of control over the design and layout because everyone uses a standard template, it’s really easy to use and quick too. You can also collect a lot of data and feedback on your projects – views, appreciations, comments and followers. Behance apparently has over 50 millions views per month… wowzer! Check out my Behance profile here 😉
2. Global inspiration database
Creatives from all over the world, practising various disciplines are uploading their work to Behance. That means that you can discover and connect with creatives from every corner of the earth. There are around 8 million projects uploaded to Behance, and although there is some bad work, there is some AMAZING work just waiting to be discovered. So what are you waiting for?
3. Behance search
So with so much inspiration out there, where do you even begin to look? Well Behance are an organised bunch, and if people have uploaded their projects properly, its very easy for you to find what you’re looking for. You can search via keywords, tags and categories, and so can everyone else! Which leads me onto…
4. Being discovered: Part A
Just as you are finding and loving the work of other creatives, (hopefully) people will be inspired by yours too! I know what you’re thinking – ‘you’ve already said that there are 100,000s projects, so what are the chances of anyone finding my work?’ Well, as long as you upload your projects correctly there is every chance! I never thought that anyone would find my work, but…
…I was contacted by a publishing company which, being the skeptic that I am, I thought was a scam at first. I was at college at the time so I sought advice from my tutor, googled the shit out of the company and publishing scams and in the end I chanced it. I submitted my work and almost a year later I had a physical book in my hands – see the blog post here. So through being discovered on Behance I am published in a book – pretty cool, no?! I never thought that my work would be good enough to be included in a book, but LOOK, it’s a real book:
5. Being discovered: Part B
So after being contacted to be included in a book I assumed that my Behance luck was well and truly over. Turns out that I was wrong as my data visualisation was chosen as a staff pick for the StudentShow showcase – score! Confessions of a Blog-a-holic enjoyed a fair amount of appreciation thanks to this feature (combined with the feature on wordpress and visual.ly) and was a huge confidence boost.
6. Being discovered: Part C
If I told you that having a Behance portfolio could get you a job, would you believe me? If you said no, listen up and eat your words! My other half, Jack, is a Graphic Designer at The Times newspaper. How did he get the job? They were advertising the job so he sent in his CV & portfolio? No. He knew someone who knew someone who put in a good word for him? Nope. They saw his work on Behance and asked if he would like to go in for an interview? 100% true story!
NEVER underestimate the power of Behance!
7. 99U: Part A
I had no idea that 99U existed until last week so I don’t know how long it’s been going, but what I do know is that it is an amazing resource of advice and interviews from some of the best creatives in the world. I spent a further 2 hours reading, being inspired and reassessing my creativity/life. Oh and there’s videos too – score!
8. 99U: Part B
So the articles are great reading, and turns out that the magazine is pretty easy on the eye too!
Is it beautiful or is it beautiful? #Printisntdead If you liked that, you can see more here.
So there you go – 8 brilliant ways that Behance can enhance your life. Maybe you already have a Behance profile, or maybe you need to get one. Either way, here are 8 people/studios that you NEED to follow:
– Laura Beretti
– Ken Lo
– Anna Hatzisavas
– Pablo Abad
– Zim and Zou
– Tobias Hall
Enjoy – I hope it’s the start of a beautiful friendship. Just putting it out there though – just because you upload your portfolio to Behance, doesn’t mean you’re going to be handed a job. Work hard, play hard 🙂