Arjowiggins: Pop Up 2015

After receiving an invite in the post (of which I featured the stamp in week one of my #100daysoftriangles project) Jo & I headed to The Boiler Room at the Old Truman Brewery on Brick Lane for the Arjowiggins Pop Up 2015 exhibition.

IMG_1684

IMG_1721B

I really like the branding for the event – simple, bold and well considered across a lot of different platforms from flags to badges and bags.

IMG_1704

IMG_1688

The exhibition is touring the world, having previously visited Milan & Barcelona before reaching us in London. If you’re not familiar with Arjowiggins, they are the world’s leading paper manufacturer and have just recently released a new paper swatch book which has proved very popular with designers (See Creative Review’s article titled Warning: Design porn)! It’s quite different to the usual swatch books being A4 in size and it contains the whole of the Arjowiggins range in one book – Jo & I joked that it’s heavy enough to knock someone out with!

IMG_1709

We were lucky enough to receive one (worth €130) for the studio on the morning of the exhibition so we spent a good 20 mins just flicking through and giving it a good feel and sniff!

So the main attraction of Pop Up is to showcase brilliant works from around the world that use Arjowiggins paper. I really liked the way that the pieces were displayed, hung in a fancy washing line-esque way which made it easy to see the front and back of each.

IMG_1696 IMG_1701

It also encouraged people to pick things up and look at, touch and feel them which is not usual exhibition etiquette but quite important for the promotion of paper. The hanging and lighting created some lovely shadows and shapes on the walls too…

IMG_1702BIMG_1703

A few pieces were displayed in these box-style stands to showcase 3D elements or enable the viewer to turn the pages without feeling awkward.

IMG_1714

IMG_1706

A nice little after-work exhibition, Jo & I enjoyed ourselves. Thanks for the invite Arjowiggins!

If this is something you’d like to go to, you can! Today is the last day and it’s open to the public until 9PM so get yourself down to Brick Lane for a Friday treat! Register here and sign in at the event to grab yourselves a goody bag 🙂

Let me know if you went/spotted me snapping away/are going today. Hope you enjoy it and remember people, paper is important! #printisntdead

sig1

4 Comments

  1. jimstafford18@gmail.com'
    Jim
    24/04/2015 / 4:00 pm

    Print might not be dead, but it’s dying.

    • 28/04/2015 / 8:01 am

      Hi Jim – thanks for stopping by. The future of print is a big debate and although it might seem like everything is going digital these days I really believe that there are somethings that will always remain print based. There are a lot of people that support the art of print and are raising awareness so that traditions will never be forgotten. Fingers crossed it will never die out!

  2. abooksreview@gmail.com' 24/04/2015 / 10:02 pm

    Glad to know I’m not the only one who loves to touch and sniff swatch books.

    • 28/04/2015 / 8:02 am

      Thanks for stopping by Alistair – you’re definitely not alone in your love of touching and sniffing paper 🙂

Leave a Reply

Your email address will not be published. Required fields are marked *