Last week I was so thrilled to be invited to the Bloggers event at Paperchase. It’s no secret that I’m a massive fan of everything creative/stationery, so I was really excited to get a sneak peek of the new collections.
Walking into the room full of new products, I was happy to see some familiar faces (Uli of Found Some Paper) and some new ones (Tessa from All Things Stationery). The Paperchase design team were on hand to talk us through the new collections and how the process works. As a designer myself I found this really interesting, hearing how each of the collections were developed etc.
From Valentines to Easter, and patterns just because, the girls took us through the thoughts and details of the ranges. A fun little behind the scenes ‘secret’ was that the team try to use their own images for the products, including Instagram photos & one of the team’s pet rabbit (who features in the valentines and easter ranges).
After mentally emptying our bank accounts, we headed over to the crafty area of the store where the Paperchase team set up a table of multicoloured mini christmas trees and yummy food:
After selecting a tree (I chose silver) we were given a challenge; we had a (very generous) £25 gift card & 30 minutes to go into the store and decorate our trees. Sounds simple, but when you’re faced with 3 floors amazing Paperchase goodies, it’s a difficult decision – usually I would spend about 2 hours looking at everything before deciding!
After much deliberation I decided on a theme close to my heart: food! As soon as I spotted the mini felt fruit and vegetables I fell in love (basically spent about 10 of the 30 minutes ‘awww’-ing). Whilst everyone else was thinking about colour schemes and style, my head was in my stomach; I picked glittery pizza and chips, mini gingerbread and rainbow tinsel. I managed to spend all of my £25 – what can I say, I’m just so good at spending money on food! I popped a large gingerbread man (actually gift trim) on the top of my tree, with the fruit and veg filling the branches and the tinsel around the base (because nobody wants to see the feet of a christmas tree).
As I’m a designer, there had to be a concept: the fruit and veg are holding the gingerbread man hostage because he’s sugary and bad for you (but still cute). It seemed to make everyone smile anyway 🙂
Trees away, craft at the ready – Laura from Things by Laura was here to teach us how to make pin wheels. With card, glue and decorative bits and bobs we got stuck in. The lovely Tessa from All Things Stationery & I had a giggle trying to master the pin wheel, but we managed to get there in the end (maybe the bubbles helped?):
I had such a great time with the Paperchase team and other bloggers – thanks for having me & what a great bunch. It was really nice to have different tasks as well as seeing the new collections, and it gave us bloggers a bit of time to be creative and get to know each other.
I know that I’ll be spending time over the festive season in Paperchase just looking at all of the pretty things and picking gifts for my family & friends. I also know that I’m not the only one that enjoys going to that Tottenham Court Road store of dreams… come on now, hands up! What’s on your to-buy list from Paperchase?