Pantone of 2017: Greenery

Ok, so I’m a bit slow on this (sorrrry – Happy New Year and all that jazz) but if you’re subscribed to my Youtube channel you might remember that back in December I was lucky enough to attend the reveal of the Pantone Colour of the year for 2017 – watch the vlog here. It’s safe to say that I was PRETTY excited – like, just a little bit.

So, what happened? Well, the internet had predicted that the COTY would be a shade of Kale; a dark, cool toned green, and that wasn’t actually too far off the mark! Greenery is green, very green with a yellow undertone. It’s also very bright, which meant that a lot of first reactions weren’t filled with too much enthusiasm.

Pantone Colour of the year 2017Pantone Colour of the year 2017 Pantone Colour of the year 2017

Ok so why is 2017 green? Well it’s a symbol of new beginnings; growth, positivity, mindfulness, health and freshness. Think superfood salads, matcha tea lattes and open green spaces with palms and, of course, cacti – greens are not only good for your body, but for the mind too. Now remember what your parents told you; eat those greens! How do I feel about Greenery? Well, it’s basically the exact colour of my eyes, so I’m feeling pretty on trend right now.

PantoneGreenEyes

But what does green mean for Design? I think that often we’re a bit scared to use green, usually associating it with the environment and quite serious issues e.g. global warming and recycling. But 2017 looks to be an interesting year and with green we can be both bold and brave. I can see green working really well as an accent colour; I’m thinking colour blocking shapes or typography alongside black, white and grey imagery – keeping it simple, clean and minimal.

The internet has other ideas though, as it seems green and pink is already a popular colour combination on Pinterest – am I the only person that thinks watermelon?

PantoneGreenPink

Did I convince you yet? Well of course I’ve created a Pinterest board dedicated to helping you go green and here are some of my favourite Greenery inspired images:

Follow Natasha Nuttall’s board Pantone Colour of 2017 on Pinterest.

Pantone Colour of 2017Anthony Burrill
Pantone Colour of 2017
Pantone Colour of 2017
Pantone Colour of 2017 Pantone Colour of 2017
Pantone COTY 2017

Jack KerouacPantone Colour of the year 2017
Pantone Colour of 2017

 

Greenery’s not so scary after all, hey? Are you feeling keen on green now? Let me know how you think Greenery will be featuring in your 2017! Green food, shoes or maybe a nice green mug? Pantone have you covered on that one 😉

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7 Comments

  1. Emma@emmajanepalin.com' 19/01/2017 / 8:59 am

    I actually do like it. I think it’s a bold choice and they’re not being trend led. They’re just choosing a colour that reflects what they think the year should be about, right?

    • 20/01/2017 / 1:17 pm

      You’re not wrong – it’s trés bold! I think it’s quite exciting 🙂 Zingy and hopeful, and after 2016 just the pick me up we all need ha x

  2. katrinacsj@gmail.com' 19/01/2017 / 12:56 pm

    I am so into it! My favourite colour has always been green :))

    • 20/01/2017 / 12:24 pm

      Ahhh perfect for you then 🙂 I’ve always been drawn to blues and greens – so fresh and energising!

  3. workovereasy@gmail.com' 20/01/2017 / 12:01 pm

    I’m not sure how I feel about Greenery itself, a bit too bright for me. But I am definitely down for using more green in my work, especially with pink

    – Natalie
    http://www.workovereasy.com

    • 20/01/2017 / 12:20 pm

      Yeah I get that it’s a bit of a shock for most people – I mean I basically wear all black erryday so not like I’m gonna be walking around in head to toe green anytime ha BUT I think it can work for a lot of things & will encourage people to go outside of their comfort zone… hopefully 🙂 Yesss Green & Pink is a winning combo!

  4. anna@bohaglass.co.uk'
    anna
    03/02/2017 / 2:30 pm

    Green is my favourite colour and all that but please, back off with the Olive green walls.
    I have one word….hideous….

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