HomeCategoryAdvertising Archives - graphique fantastique

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Last week I went to one of the D&AD President’s Lectures. My housemate Lucy had a spare pair of tickets so I was quick to snap them up for Sara & myself. The speaker for the evening was Yuya Furukawa, Chief Creative Officer at advertising agency Dentsu in Japan. I’m getting used to hanging around with the advertising crowd at SheSays events, and although I am not an advertiser, I love to learn about how...

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The other week (sorry I’m a little behind on posts) I went to a She Says talk hosted by advertising agency Wieden + Kennedy. Joined by familiar (Lucy, Natalie, Lily, Lucy, Casey, Charlotte, Mariana, Vanessa, Harriet, Zach and Jo) and also a new face (Sara), the room was buzzing and full to the brim – the talk had literally sold out in 5 minutes! Lucy was on hand to photograph, whilst Jo from She Says acted...

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Last year I received an email from ASOS – just a standard ‘Buy all of these lovely clothes’ temptation email. But actually this email was a little different to usual as it also included this cool video: If you’ve not seen it before, it’s one of a few ‘interactive’ videos which crept into our lives in 2014. In this ASOS video you can click on the different colour bars at the top and bottom of...

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Yesterday I popped to Covent Garden to experience a new retail experience: the Marc Jacobs pop up tweet shop. Tweet shop? No, I wasn’t buying tweets – quite the opposite actually, as customers were able to ‘buy’ things by tweeting! Outside the pop up shop was a cute flower cart displaying massive daisies (well, white gerberas!) which cost just 1 tweet: Lucy and I couldn’t resist posing with a big bunch before heading into the...

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On Thursday night I headed to Karmarama HQ in Farringdon for a She Says talk: Clients meet creatives. The Creative advertisers (Natalie and Lucy, Lily, Lucy and Charlotte) have kindly adopted me into their SheSays cheerleading crew. Walking into the Karmarama office there was one word in my mind: WOW! I couldn’t resist making this gif of Lucy & I posing in the rainbow tunnel. Imagine walking through this every day to get to your desk –...

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After work last night I ventured to a talk from creative women, for creative women. She Says is a global network for creative ladies which holds talks, events and networking opportunities. I wrote my dissertation (almost a whole year ago now – eeek!) about Women in Graphic Design, looking at ‘successful’ female creatives as well as the overall gender balance in the industry. As a female starting in the industry myself, it’s something I relate to...

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Most people switch off/change channel when it comes to TV adverts but actually I quite enjoy watching them. The Channel 4 3D idents have been running for 10 years now (starting in 2004) and I have always found them interesting. If you’re not sure what I’m talking about, let me remind you: From fields to roller coasters, the possibilities are endless! But it’s not enough to see a still image so watch a couple for...

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It’s taken me a while to get here, but finally here’s my post about New Blood 2013. One thing I discovered from writing this was that a lot of the students are really hard to find online – some don’t even have websites, which I find a bit weird. So it’s that time of year again… the sun is shining and the newest creative graduates are planning the next moves in their career. Last week...

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… this! You may remember a little while back (a month today actually!) I was doing some weird things with my room – emptying it, inviting people over, doing the conga etc. It was all good fun, but what was it actually for? As the penultimate brief of our degree ( cry), Philippa gave us an open brief with a starting point. Franz Kafka’s ‘Metamorphosis’, which is the story of a hard working travelling salesman...

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Yesterday marked the deadline for the Creative Roses Student Awards, so it’s now ok for me to post about it. About a month ago we were given the option to work on either a D&AD or YCN brief as well as undertaking the Creative Roses Pen Pals brief. We were given the option to work in pairs, so my partner in crime Emma & I teamed up. I posted a hint of what we were producing...

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A slightly misleading title I know, but it’s competition time for the Lincoln 3rd year Graphic Designers. Today we were given a selection of competition briefs from the student awards for D&AD (Ted Baker and V&A) and YCN (Forestry Commission England). We are to choose one of the 3, and also work on the RSA Pen pals brief too – lots and lots of work! We are lucky to be joined by Zoë Bather (previously of...

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This post is very over-due. I finished this project ages ago but kept it under wraps because of competition etiquette. Unfortunately my work wasn’t chosen as a winner, but I’m still very happy with what I produced. I thought it was about time I blogged about it as I’ve had it uploaded to my website for a while and we’re about to start the 2013 YCN brief now – ooops! Just to re-cap, the brief asked...

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Monday and Thursday of this week, whilst the tutors are assessing our work, we had seminars with visiting copywriter David Sandhu. We tried our hand at copywriting for the YCN briefs (industry trust and i newspaper – which I still need to blog about!) last year, but obviously it’s something that we still need to work on – practice makes perfect! Copywriting is an important part of Graphic Design, which is sometimes overlooked – I...

The other project I have been working on is a YCN competition brief. Exciting stuff it is, entering competitions but a lot of pressure though! The concept which I’m developing for the new i campaign is very… me. It was a long time ago, but my love for moustaches is still continuing since posting this back in October 2010! (I also just remember… it’s the last day of Movember!) The problem with this brief is...

I absolutely love Google Chrome’s new adverts! They are fun, creative, imaginative and quirky – check out the video below to see a KNITTED webpage! It’s weird but so nice to see such modern technology being portrayed by such simple means… They kind of remind me of Maya Rota Klein’s Adobe Photoshop Cook….. pure genius! Awwwwww the pointer is so CUUUUUTE! Nice work Google 🙂

© Natasha Nuttall | February 2020