Category Archives: Packaging

D&AD New Blood 2012

It’s that time of year again – the sun is out (kind of), the University year is over and the new grads are looking for jobs. The first stop? New Blood, of course! I have been excited about going to New Blood since this time last year – I just love everything about it!

This year, I went with my girls Emma, Amber and Lucy (the orange arm owner!) and we stayed in London for a couple of days.

It was in a different location to last year and bit cramped too as it was basically a pop up exhibition inside the Old Spitalfields Market. It was a bit disappointing because it meant that it was really busy and there was not really any space to stand back and look at the work. I kind of felt under pressure to move quickly from stand to stand so that I wasn’t in the way of everyone else – there was a lot of elbow touching! But anyway, what it lacked in space, it made up for in work:

I saw a lot of work which I recognised from Behance and competitions including the above entry for YCN’s Fedrigoni brief by Jonathan Shackleton. I was really surprised to not find it on the finalist list – It was a winner in my eyes!

A curious response to the 4’33″ istd brief by Megan Brooks of University College Falmouth:

See it in action here. Another great piece of work from the istd briefs – this time The Waitress by Jack Bardwell:

…simple and sophisticated!

Also found some great Penguin Book Award covers, including a shortlisted entry (far right) from Matthew Hall.

Staffordshire University’s stand grabbed a lot of attention thanks to Rebecca Clemson’s beautiful paper craft work:

and Melanie Milne’s typographic picnic set reminded me of the comedy carpet:

Yan-Jung Hsu of Edinburgh College of Art (PostGrad) had some interesting business cards – tracing paper laminated!? Caught my eye anyway…

… which leads on to interesting work by Yu-chiao Huang (also PostGrad of ECA). ‘Journey in Progress’ had interesting typographic experimentation:

Beautiful and striking wooden blocks by Kudzai Dyirakumunda of AUCB:

My images don’t do them justice so make sure you have a proper look here!

Familiar faces at the Lincoln stand:

Alice Hines, Sam Hartill, Danielle Smith, Rachel Carter & Amy Barden. Notice the lovely yellow arrow pointing towards the name? University of Lincoln were awarded a Best in New Blood award again this year:

Well done Luke Turner!

Next door, at University of the West of England stand there were lots of nice things to look at:

Then, something caught my eye across the corridor:

Fresh Meat – where have I seen that before recently? Reminded me of my Limited Edition posters immediately!

Southampton Solent definitely won the prize for best free stuff (all will be revealed in next blog post)!

I hadn’t really heard a lot about DJCAD (University of Dundee) before last year, but they produce some great work! Really loved Kyle McPartlin‘s style…

… lots of clever layering to create interesting compositions and it was quite refreshing to see something just simply b&w too!

Kirsty Turpie‘s response to The Waitress (istd) left Lucy & I green with envy…

…and I was really not surprised it was awarded Best in New Blood – stunning work!

As always, the NUCA stand was jam packed with excellent work:

One piece that caught Emma’s (and my) eye was this innovative book/coffee cup design by Kerrie Scott.

We also loved Kerrie’s istd response to ‘The Waitress’:

I think this one was my favourite of ‘The Waitress’ work that we saw whilst at New Blood – wish I had done it!

I absolutely love the house illustrations and the menu style index:

Great typographic detailing!

Alison Bell of Gray’s Art School produced a beautiful 3D piece for the YCN Triumph brief:

From Nottingham Trent, Jessica Phillips‘ typeface ‘Bimbimbap’ influenced  by her time in South Korea:

and Ruth Wood‘s interactive poster was intriguing:

and lastly from Nottingham Trent, something you might recognise:

I featured Lun Yau’s Fedrigoni work in Triangle Friday #1 – check it out here.

Spotted this banner by Heleliis Tume (Cardiff School of Art & Design) as part of her ‘Thifty Designer challenge’…

… sounds right up my street!

And finally, just finishing on some interesting publications from Bath Spa University:

Above right – Rosie Cullen‘s National Trust work looked great.

And breathe… I definitely got to see a lot more work this year! Sorry if I have got anything wrong name/university/website wise. If I have, let me know and I will correct it.

I had a great time again and picked up a lot of good free things which I’m going to do a separate post about. It’s so scary to think that the next New Blood I go to I will be seeing the work of all my competition because I will be going into the big scary world! My fingers are crossed SO tightly that I will be lucky enough to exhibit at New Blood, but I know I will go and visit anyway even if I don’t get chosen for Lincoln’s stand!

Oh and I mentioned the last time I was in London the Troika V&A sign was broken, however:

Ben informed me it was up and running again and he was right =a happy Tasha!

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Filed under BA (Hons) Graphic Design, Graphic Design, Magazine Design, Packaging, Paper Craft, Printmaking, Typography, University, University of Lincoln

Adventure to the big city #2

Day 3

St Bride’s Print Library was closed :(

So back onto the tube…

Thank god for Harry Beck’s underground map system… I guess I didn’t really realise before but without it, I would have been very lost! Also, I really love that the stations have different ‘personalities’ through the wall murals and typography:

… didn’t appreciate the 5 million stairs at Covent Garden though!

Saw this (wobbly)hand set old school cinema style board in Selfridges’ window…

… and made a visit to the Troika V&A Palindrome, which I was disappointed to discover wasn’t working :(

Started to feel a bit peckish so Jack suggested going to Leon which has a great vintage style brand image…

Some of it is a bit mismatched but I think that adds to the eclectic feel? What do you think?

Some nice little details I thought and tasty too!

I’ve decided to do a separate post for the CSM Graphic Design degree show because I looked over the photos again and there are loads! I’m going to New Blood tomorrow so will have lots of work from other Universities too – talent spotting! Soooooo excited!

Also, I had some great news whilst I was away – I’ve won a website/blog review by David Airey! Thanks to Evolution&Us, what a great prize!

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Adventure to the big city

Honey, I’m home… from the big city (although, not for long as I’m going back for New Blood)!

To me, London is a scary but exciting place. It’s always portrayed to be the creative hub of England, which I guess is due to it’s prestigious creative Universities and the abundance of design studios based there. As a student, London has been somehow painted into my mind as a step of natural progression in my career – everyone seems to go there eventually. I won’t start the whole ‘Do you have to move to London to become a successful Graphic Designer?’ debate here but lets just say that as a small town girl, London is a big step for me. I wanted to test out London living, so spent 4 days exploring: (Oh, cheese warning: It would have been rude not to, so I did the whole tourist thing.)

Day 1

Spent most of the day travelling…

Kings Cross’ roof

…but went to Westfields in the evening for a spot of shopping. The weirdest thing was that shops are open late so it felt a lot earlier than it was – shopping until 9PM! I was pleased with the triangle themed clothing:

Day 2

Ventured to the picturesque area of Notting Hill…

… to find the Museum of Brands, Packaging and Advertising – over 12,000 items collected over the years by Robert Opie.

I had been before, but it’s one of those places that there is SO MUCH to look at that you find new things every time you visit…

… interesting to see the similarities in the visual style of competing brands…

… and was reminded of how supermarket value range branding has raised it’s game! It’s also great to see how brands have evolved over time:

Then the touristy bits…

… walked along the river to Big Ben and then did the Princess of Wales memorial walk to…

… Buckingham Palace to wave at the Queen – I warned you it was cheesy! Did a lot of walking that day – who needs the tube? ha

I’ll post the second half of the trip later – includes CSM degree show and my appreciation of London’s typography!

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53 Degrees North – Part 2

So yesterday I showed you work from the main room:

Emma gave it a thumbs up! Now it’s on to the rest of the exhibition…

Above, is work by the boys from the ‘web team’ responsible for the 53dn website. They happen to be playing monopoly/’looking after’ the exhibition until 4pm today so I’m sure they would appreciate some visitors if you can make it down to TPH – just under 2 hours left if you have nothing else to do!

On the right are Oli Phillips’ and Luke Turner‘s vinyl designs blown up large, which really helps to see the details. I really like the style of Oli’s illustration and it kinda reminds me of one that I pinned onto Pinterest the other week by UoL Illustration student Nicola Porter - I just like line drawings I guess!

On the left is one of Paul Wormleighton’s typographic quotes from ‘The Worst Thing Is…’ series. He had a couple dotted around the exhibition, the one below was in the main room:

But I think my fave is the one about Lunch - I can relate!

There was also a collection of vinyls, for which each student chose their own song to represent. It was great to see such a variety and you could tell that the students had really engaged with the project – a lot of great finishes used! My faves include:

By Jason McDonald, Matt Taylor, Kate Johansson, Oli Phillips, Lucy Goodwin, Danielle Smith, Amy Barden, Ruth d’Andilly-Clune and Mereltje van Oord.

One that I found particularly clever was Ruth’s:

I love all that kind of 3D red and blue(well in this case green) image tricks – very clever.

Something for those with a sweet tooth; an edible calendar by Karlijn Burm

…typography that looks good enough to eat!

Moving into the last room…

…a variety of innovative packaging solutions for the YCN Google brief. The above by Dan Ridgway, Anouk Kools and Lucy Goodwin. A few of the smaller pieces are displayed on a table:

Jason McDonald‘s was simple but effective and Sam Hartill used mugs which I thought was clever and something a bit different to all of the paper engineering! The YCN results are yet to be announced but I have my fingers crossed that some of these will be rewarded!

Sam has also had her work featured on Lovely Package

… because it’s lovely!

Daniel Waterhouse‘s typographic sea food restaurant branding is simple but clever…

and the same can be said for Danielle Smith‘s Lomography campaign. Great colours, energy and style – could definitely feature in any fashion magazine!

And last but not least, Melissa Edwards‘ Obsessive Tissues:

I’m a sucker for hand drawn type and I love the humour and quirkiness in these little confessions.

Oh and I can’t forget portfolio corridor:

Such a great idea to display everyone’s portfolios – helps to make connections between students and work and see the progression. I really enjoyed looking through them all! It made me nervous but motivated at the same time. It’s a big and exciting but scary world out there and I can’t say I envy the 3rd years at the moment. I’m glad I have another year left because I feel like I still have a long way to grow yet!

So that concludes my visit to 53 Degrees North. So much great work! I’ve got to know quite a few of the 3rd years since doing the Inter-year challenge and it’s been a  short but sweet experience. They’re a great bunch, with some really interesting characters and I know they will go on to do some great things (so remember me when it comes to offering placements etc)! I hope they haven’t found me too annoying and come back to visit our show next year…

… but there’s still time for you to visit their show! It’s the last day on Friday (15th) so make sure you take advantage and go to look at all of their hard work. 10 – 4pm… go, go, go!

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Featured: Packaging Structures – The Book has arrived!

Back in February, I posted about my work being featured in a Packaging book and I managed to persuade the publishers to send me a copy for free. Well, I thought it was too good to be true after nearly 2 months and no sign of a book but the other Thursday, it arrived!

I had a quick peek inside but it was only today that I finally got around to having a proper drool over it because I’ve been so busy…

I find the publication style a bit odd – it’s hardbound but the cover is about an inch smaller than the main feature pages.

At the front (the same size as the cover) there is a designer index with bibliographies of all featured. Then it leads onto the bigger pages, with the work:

My spread is pages 186-187.

It feels really weird, but good to be a published designer already at this early stage in my career – I feel really privileged! I don’t really like the piece of work anymore (it was a long time ago – college ’10!) but it is very exciting to be recognised amongst some really interesting packaging concepts. Who wants to borrow the book then?

I was a bit shocked when I saw it was worth ¥300.00 on Sendpoint’s website but then I googled how many ¥ a loaf of bread is worth and realised that it wasn’t as steep as it first seemed!  I’ve found the book is available to pre-order on Amazon for just short of £22, so buy it – and if you ask me nicely, I might even sign it for you… Just kidding – I’m not a diva!

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