HomeTagAdvertising Archives - graphique fantastique

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Last week I went to one of the D&AD President’s Lectures. My housemate Lucy had a spare pair of tickets so I was quick to snap them up for Sara & myself. The speaker for the evening was Yuya Furukawa, Chief Creative Officer at advertising agency Dentsu in Japan. I’m getting used to hanging around with the advertising crowd at SheSays events, and although I am not an advertiser, I love to learn about how...

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The other week (sorry I’m a little behind on posts) I went to a She Says talk hosted by advertising agency Wieden + Kennedy. Joined by familiar (Lucy, Natalie, Lily, Lucy, Casey, Charlotte, Mariana, Vanessa, Harriet, Zach and Jo) and also a new face (Sara), the room was buzzing and full to the brim – the talk had literally sold out in 5 minutes! Lucy was on hand to photograph, whilst Jo from She Says acted...

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Last year I received an email from ASOS – just a standard ‘Buy all of these lovely clothes’ temptation email. But actually this email was a little different to usual as it also included this cool video: If you’ve not seen it before, it’s one of a few ‘interactive’ videos which crept into our lives in 2014. In this ASOS video you can click on the different colour bars at the top and bottom of...

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Yesterday I popped to Covent Garden to experience a new retail experience: the Marc Jacobs pop up tweet shop. Tweet shop? No, I wasn’t buying tweets – quite the opposite actually, as customers were able to ‘buy’ things by tweeting! Outside the pop up shop was a cute flower cart displaying massive daisies (well, white gerberas!) which cost just 1 tweet: Lucy and I couldn’t resist posing with a big bunch before heading into the...

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So congrats – you’ve bagged an internship! You’re probably feeling excited but nervous – it’s totally natural. Being an intern is all about observing, listening and learning. Sure, you’ve learnt a lot in those 3 years at University but it doesn’t end there! Working in the industry is a-whole-nother world of hurdles and learning curves so make sure you’re prepared to do your best sponge impression and soak up every drop of the experience –...

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On Thursday night I headed to Karmarama HQ in Farringdon for a She Says talk: Clients meet creatives. The Creative advertisers (Natalie and Lucy, Lily, Lucy and Charlotte) have kindly adopted me into their SheSays cheerleading crew. Walking into the Karmarama office there was one word in my mind: WOW! I couldn’t resist making this gif of Lucy & I posing in the rainbow tunnel. Imagine walking through this every day to get to your desk –...

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Monday and Thursday of this week, whilst the tutors are assessing our work, we had seminars with visiting copywriter David Sandhu. We tried our hand at copywriting for the YCN briefs (industry trust and i newspaper – which I still need to blog about!) last year, but obviously it’s something that we still need to work on – practice makes perfect! Copywriting is an important part of Graphic Design, which is sometimes overlooked – I...

Earlier today I went to a guest lecture by Chris Rain of Airside – a London based ‘creative agency’ with quite a heavy Japanese style influence. They work across basically all of the disciplines; graphic design, illustration, digital, interactive and moving image. Firstly, I love their logo: Simple but cool and I like how they don’t need to show all parts of the letters for it to still be legible! I think it probably works better as...

So the last time I posted about this was…. February. I was developing some kind of promotional item and was thinking of doing an air freshner for a car Above, is an existing air freshner that I had in my car (haven’t actually used it until now though!). I wanted to use this as a basis for the size of my air freshner, so I tried to take pictures from roughly the same angle to make comparison easier later on…  ...

Update! After deciding I wasn’t happy with the background image (of the road) I searched for more images… until I found one that I think works a lot better: Better? What do you think? I’ve also edited the buttons on the steering wheel and the speedometer so that it reads correctly instead of blurry, back to front numbers! Did you even notice? Comments? Well I’m happy with it anyway… so I moved onto putting it...

Who remembers this? Well… 2 days before the advertising project was to be handed in an accident occured with my memory stick (I leant my friend Sophie my memory stick to get some printmaking pictures when she deleted my advertising project folder because she thought it was her memory stick)… so I didn’t have anything to hand in and I lost the PSD version of the above advert so could not edit it because PNGs don’t have layers! So I’ve had...

I found this video via Effektive – who I J’adore haha If you love printmaking, letterpress, typography, posters or just Graphic Design in general…. you MUST watch this! 8 minutes of your life, well spent/enjoyed. I love the opening quote: ‘Advertising without posters is like fishing without worms(have I got that right?)’ And I just love everything in this video – I wish I could go to Nashville to see it all happening/ get my own...

Since finishing the brick advertising challenge I have been working on another advertising brief. We have been challenged to create an advertising campaign for a charity or cause and I have chosen to try and stop texting while driving. Did you know that texting whilst driving is 3 times more dangerous than drink driving!? A study by the RAC Foundation found that reaction times were slowed by 35% when 17-24year olds drove while reading and...

You might remember me mentioning our first advertising brief in which we had to sell a brick for leisure purposes? Well here is the end result… I tackled the ‘Pet coffin’ idea (you can see Danielle’s fruit crusher here) And then I put it into situation on the back of a bus… which we kinda laughed at afterwards because of the whole ‘Send them to a safe place’ and travelling on the bus thing… Uhoh...

….When you find out how to, let me know 🙂 The next advertising challenge involves selling a brick for leisure purposes! It’s a group project (thankfully) and I’m working with Danielle and Julius – we are the team to trust! It’s a 3 week project, and we are now into the 2nd week. Last week we brainstormed and presented our initial ideas and scamps. The ideas that have made it through to ‘bootcamp’ are: –...

© Natasha Nuttall | February 2020