Tag Archives: Badge making

The Helvetica Challenge

After finishing the summer project (name badge), I thought we had seen the last of making badge for a while…. not quite the case! In our Wednesday tutorial we were set The Helvetica Challenge.

I know Helvetica to be a bit of a Graphic Designer’s favourite – my friend Luis absolutely LOVES Helvetica! It has been cliche in recent years with branding and corporate identity featuring it as the main logo font – only the other week I posted a link to some of my course mates about Gap’s re-branding using Helvetica! The new logo has apparently been pulled due to public reaction, but really… who would use a Swiss typeface for an iconic American brand’s logo? Tsk! Nevermind…

Anyway, so we were set the Helvetica challenge – to create a tiny 25mm name badge using only Helvetica and 3 colours, not including black. Here are my outcomes:


I think the overall feeling was that it’s actually hard to make Helvetica look interesting. After a group discussion with Tim and my lovely course mates, I picked the top left hand corner design as it has different composition and proves that even though it is a small size, the text can still be effective and read.

…And there is the little guy made up (and again it was too small – I give up!), chilling out on my new diary! I’ve never had a diary before but I’m trying to get super organised, it’s a beautiful colour, it’s damask print and best of all; it was £1 – bargain!

Also that day, we were admiring some pretty cool luminous posters that have appeared around the TPH building so I decided to investigate the web link provided…

Turns out it belongs to a 3rd year student, Sophie Adams. Visit to understand and also take a look at her work here – her Bible for Designers is pretty cool.

I’m a bit behind on blogging due to being so busy, but I’m catching up this weekend :) Oh and talking of blogging, I’m enjoying discovering my course mates blogs! It’s nice to be able to see other people’s approaches and to put work to a name because I might see it in class but its quite anonymous! I have changed the way my blogroll works too – now I have an extra list of links to course mate’s blogs! Oh and whilst we’re on the subject of blogrolls, I now feature on the Level 1 course blog with a few others who have submitted their blog links! Oh, I do miss waffling on my blog :)

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The Brand of Me: The Badge

Today the final badge was born(made). One of the technicians at TPH (Thomas Parker House) kindly made my design into an actual badge!
If you remember, all of my designs were in pencil so I digitalised and printed them off on my shiny new printer (had to get a new one because although my old printer had a CD for installation with Mac, it wasn’t compatible!):

As you can see… the badge cutter was actually a bit bigger than the size specified on the brief (58mm) so I have ended up with the line showing on mine :( and also not much of the pattern! Here’s how it should look:

I’m not sure if we’re actually going to have to wear these badges, as I had assumed they were an icebreaker thing to try and get to know people’s names? But I thought ‘Do the cliche badge picture, why not?’ So here is my badge in situ…

Voila!

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Filed under BA (Hons) Graphic Design, Graphic Design, Me, Typography, University