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What do Graphic Designers, Fashion Designers and Advertisers all have in common? (This isn’t the start of a bad joke, I promise!) Well, obviously they are all creatives. But as industries which work for and with people, they all have to think about branding. Branding is important to clients. From cat food businesses to museums, all have a target customer to appeal to using a set of morals and an image. Branding isn’t just about...

© Natasha Nuttall | February 2020