Voila! Here are the final pieces of my Corporate Identity project (I handed in on Monday)…
Skim this post for a quick reminder, or if you remember then just scroll down
My company name: Nuttall & Cowell
My trade: Domestic Removals
My logo (you will have already seen this):
I then applied my logo to stationary:
I chose to use my logo on the top right and left align my address to the arrow point. I used this alignment to create a larger right hand margin (look below to see the guideline)
Next… what does a letter travel in? An envelope!?
No, a cardboard texture envelope!
I used the texture of a corrugated cardboard box (which would be used to store people’s posessions in for moving house) as the background instead of having a boring white or brown envelope. I wanted it to stand out from the rest of the mail! This is the reason that I used a side opening envelope – to stand out!!
I positioned an edited version of my logo onto the right hand side of the envelope so it overlapped onto the flap to create interest.
For the security pattern on the inside of the envelope I used a box pattern
I used a similar format to my letterhead (to keep everything matching and build a stronger identity) by using my business address aligned to the right of the arrow point. I also used the margin to align the ‘With compliments’ on the compliments slip and for the name information on the business card. I used the brown from the logo to highlight ‘With compliments’ (and italic) and ‘Nuttall’ in the business card’s name.
I kept the Compliments slip and business card plain white (nice and clean) but for the business card I used the corrugated cardboard texture on the back, making it double sided.
The brief stated that aswell as the logo and stationary, we must produce 2 other applications. I thought about pens, mugs, uniforms etc but decided that a lorry and box would be the best (and most logical) items to choose!
With my lorry I took the edited version of my logo from the envelope and used it in the corners. I don’t really know why… just tried it and liked it! hah Once again I used the corrugated cardboard texture, so the lorry looks like a massive travelling cardboard box!
and finally, the box!
Used to transport everything from one hosue to your new home! I tried to keep it quite simple, but make sure that it was still obvious so used the logo, with contact details and the edited logo for ‘decoration’. I also used this logo on the inside of the box for a nice little detail. And the all important safety logos… this way up!
I didn’t really enjoy this project until about 3/4 way through… but I think I’m fairly happy with how everything turned out considering my lack of excitement!