Tag Archives: D&AD 2012

‘I call them baps to amuse my southern wife’ – D&AD 2012

…A quote from Anthony Burrill, who I contacted with questions for my D&AD Typographic Circle supplement project. Any ideas what I asked him for that response? Comment!

So, now that it is past the submission deadline I’m safe to share this because no one can steal it. I had a William Shakespeare moment about entering; to enter or not to enter, that is the question? But decided not to in the end because there was quite a lot I would have liked to change before submitting and also I want to focus on getting YCN right.

I did briefly mention which brief I was doing but didn’t go into that much detail so just to recap, I tackled the Typographic Circle brief set by Domenic Lippa of Pentagram. This required that we produce a supplement to accompany the Typographic Circle’s annual Circular magazine, with a strong focus on typography. We had to chose 3 designer/typographers who had spoken for the Typographic Circle and theme the supplement around them.

I chose Jonathan Barnbrook, Anthony Burrill and Angus Hyland. All have very different styles, attitudes and experiences so I thought this would make my content interesting to compare and help to give a strong character. I decided I wanted to produce 3 separate booklets so I needed to make sure the style of each was consistent but showed the different personality of each designer. I also wanted to make sure that my booklets didn’t have the same content available if you googled the designer, so I sent an email containing just over 20 questions to each and crossed my fingers.

First to reply was Anthony Burrill, who I had seen at Leeds Print Festival. Jonathan Barnbrook replied whilst eating his breakfast, which I thought was really nice of him – not sure I would reply to students during my breakfast! Unfortunately I received an email from Donna from Pentagram (on behalf of Angus Hyland) explaining that they have a policy in place that the designers can’t reply to students personally as they are too busy. I totally understood – I wasn’t sure if any of the designers would reply as I knew there would be a lot of students trying to contact them for the D&AD brief. Despite not being able to answer my questions, Pentagram sent me some mini books of their work and a lovely handwritten note – thanks Donna!

Undeterred, I selected another designer; Morag Myerscough. She replied even though she was away in Sweden – I have to say, I am really impressed by the designers who are obviously busy and have made time to reply to my questions. It really helped my idea work.

I have just realised that is a lot of writing and there has been no imagery yet! Sorry, you know how I love to waffle! Anyway… I won’t go through the whole design process in one post so here are images of the final supplements:

As you can see, my approach was purely typographic. I wanted to use an interesting format to compliment the simplistic style so I decided to use tip-ins to make the questions and answers visually interesting, trying to steer away from using imagery to ‘fill the space’. I chose to design everything in black, white and grey and team it with coloured stock to create contrast and different tones. I There are quite a few pages so I have done some quick ‘flick through’ stop motions:

Morag Myerscough:


Anthony Burrill:


Jonathan Barnbrook:

This project was completed WAY back in February so looking at it now is interesting and a bit cringey. There is a lot that I would change now and I am looking into re-fining them this summer. Minimalism is definitely the way forward with these as I sometimes went just a bit too far. Lesson learnt!

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Filed under BA (Hons) Graphic Design, Book Making, Graphic Design, Magazine Design, Typography, University, University of Lincoln

Operation ‘Win a yellow pencil’ & ‘Get letters after my name’

Recently I’ve been pretty busy with moving back to Uni, finishing work off, going through assessment and starting the whole process all over again with new briefs.

I don’t know about other students, but for me, I think assessment time is probably more stressful than actually doing the work!? In preparation for VE, I had to decide on wether to trim or leave my Limited Edition posters. After a debate on twitter & facebook, I opted for a compromise …

…a 1cm border to frame the prints and also show the texture of the ink which was created when I was stencil printing them. I’m SO glad I didn’t trim them fully! I shot the beauty shot on wall tiles for a butcher shop feel. Very pleased with the end result :)

That was the last job really and then I packaged everything up, ready for the big presentations:

Matching labels & everything!

I’m quite a chatty person in general (if you couldn’t already tell) however I get really nervous when it comes to presenting my work for assessment. Last time, my GD presentation didn’t go as well as I hoped it would so I was disappointed and put a lot of pressure on myself to improve for this time. I was SO happy with how it went this time, so hope that I’m still happy when I get my grades back! Not sure why, but I always seem to be feel a bit more confident and enjoy presenting my VE work. I was actually really excited to present my limited edition posters because I was proud of them so that was slightly less nerve-wracking.

So that was last week… now onto the new projects! Both are competition briefs – istd and D&AD, for which I’m excited but also very anxious. I’ve been pretty vocal about my ambition to win a D&AD yellow pencil in the past couple of years and so at last, here’s my first opportunity! The brief I am undertaking is set by Domenic Lippa of Pentagram to create a supplement about the designers and typographers of The Typographic Circle. I’m preeeeeetty excited about this brief and I have lots of ideas but I know that getting it right is going to be the hardest part here.

The other brief is set by istd, the International Society of Typographic Designers. They are typography experts and my work will be scrutinised to every letter, so it’s a basically an exam. Eeeeek – no pressure! If your work is at the level they seek, you are accepted as a member into the istd and can put the letters after your name! I’ve chosen the ‘Tales to change the word’ brief which uses ‘The Waitress’ by Jack Zipes as the main content. It’s a story about Marie, a Parisian waitress with a talking chair attached to her back. It seems a bit bizarre, but like all good fairytales it has a good message underneath.
Last Thursday we had a visit from Fliss Gibbeson, an ex Lincoln student, who came in to discuss our ideas and give us some advice on the istd project. It was really great to be able to talk to someone who has been in our shoes and discuss different routes and approaches for the brief. Thanks to Fliss for coming to visit; it was lovely to meet her.

The only downside to competition briefs is that (like YCN) I’m not going to be blogging what I’m up to, so I might be a bit quiet again for a while but hoping to get busy with some J’adore posts instead…

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Filed under BA (Hons) Graphic Design, Graphic Design, Me, Printmaking, Typography, University, University of Lincoln