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For the past 6 weeks I have engrossed myself in re-branding Avon, a company selling cosmetics and beauty products to women since 1886. From research, I established that bad connotations were associated with Avon. ‘Out of date’, ‘cheap’, ‘for old ladies’ and ‘naff christmas presents’ were all popular responses I received when asking for opinions. After analysing the brand as a whole I felt that the main problems with Avon were: I felt that the...

Kombucha is a fermented tea health drink first developed by the Chinese back in the Qin Dynasty 221-206 BCE… a long time ago! There are a few versions selling at the moment as healthy eating and drinking has become trendy. We was set the task of re-branding Gaia’s Organic Kombucha which is being marketed in a similar way to wines at the moment. The brief was to produce a shrink sleeve, label and packaging box...

© Natasha Nuttall | February 2020