Tag Archives: Strong

08/10/2010 · 6:22 pm

Three words

Visual Expression task 1 involves 3 words:

Strong. Practical. High-Tech.

Everyone in my class was given 3 words to work with, and I think I got lucky? The first task was to create 2 A2 visual moodboards which incorporated all 3 words. We were given a list of specific things to put our words to: an animal, a famous person, 2 materials, a building style, 2 colours, an alcoholic drink/brand, 2 typefaces, a culinary dish, 2 styles of clothing, an album cover and 2 consumer electronic products. At least.

When creating my moodboards I was able to relate all of my words together… e.g. Metal is strong, practical and high tech.

Others in the group had some odd combinations:
Powerful, aggressive, minimal.
Reliable, Rugged, Adaptable.
Comfort, Energy, Durability.
Formal, Luxurious, Elegant.

Next, we had to think about typefaces which would match the 3 characteristics. We practised observational hand drawn type and as ‘homework’ had to draw 5 letters in fonts that matched our characteristics at A3 size.

The typefaces I chose were: OCR-A(D), Futura (N), Renee Display (e), Helvetica (e) and Gill Sans Ultra Bold(X).

As you can see, my marker started running out but I tried to make a feature of it… I like the X but not really the e.
We turned up early to pin them to the boards in preparation for class. Here is a section of the wall…


Work Credit: Helen Finlinson, Moi, Sunjay Morar, James Robins and Tom Heaps.

After a critique of observations and questions we were set the project!

Motor Badges. Yes. Car badges. You know, the writing on the back of the car – the name. I’ll admit, not my favourite project ever but I’ll give it my best!

My ‘car’ is actually a Lorry. We were given a vehicle to design the badge for, co-inciding with our moodboards:

‘The new DAF Wagontrain Loadmaster iQ lorry represents the ultimate in technologically advanced goods vehicles. A true road going workhorse, the Wagontrain can lift and convey even the largest goods loads thanks to it’s intuitive and highly practical on board stowage system.’

After a quick visit to google, I have established that this is a made up model… but also I’m just thinking that it’s a really long name for a lorry. The badges go on the front and the names seem to be very short in comparison to my challenge!

The challenge is to produce 80(EEEEEK – although today I did draw over 100 teapots, but more about that later) different logo designs by next Thursday using a variety of:
Size/proportion
Position
Colour
Orientation/Angle
Weight
Style
Hierarchy.

So yes, we’re being broken into the course gently….

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Filed under Typography, Graphic Design, University, BA (Hons) Graphic Design

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26/09/2009 · 1:46 pm

Extra Strong Mints

…. this post has been blank for 2 days now and yet, it has had 20 views! :)  Although, I have found out that most of these may just be from Mr Skinner refreshing the page haha

But anyway, my blog decided to go into some kind of spaz mode so I wrote this post out and then published it and it came out blank! BUT it’s fixed now so yay :) … on to the post!

Not LAST WEEK, the week before we started the Advertising unit of our BTEC course. Working in pairs, we was set the task of advertising Trebor Extra Strong mints to users of the London underground. Not such a hard task right? Well no, who wants to have smelly breath when you are in such a confined space?!

HOWEVER, sometimes it is quite hard to understand a different ‘social group’, let alone sell something to them! Sophie and I were given the target audience of ‘The Old’. We interpretted this to mean the golden oldies/ nan and grandad/ pensioners/ 60+ with the old peoples homes, bingo and smelling of a combination of wee, lavender and roast dinners - THE LOT! You COULD say we had been fairly stereotypical with our ‘thought shower’ of ‘The Old’, but they are all relevant observations!

Anyway… due to our brilliant team work and dedication (we even came into college on our day off!) we produced some good (or so I say so myself) ideas! Each advert had to include a picture of the packet and a strapline/ catchphrase. Here are my 4 scamps from our 7 ideas:

(I would just like to quickly point out that because these were drawn on A3 I have had to photograph them and then tamper with the brightness/contrast to get a bit whiter)

Scamp = a quick, rough drawing enhanced by marker pens/colour btw so don’t complain about the scruffiness!

Just incase you’re curious, Sophie’s ideas included a bit of mocking the Queen (kinda), using the extra strong mints as rollers in an old ladies’ hair and a scenic lake view(all separately of course).

My personal fave is my Mint-Tea Fresh idea… which is your fave, if any? Don’t be shy! Comments are ALWAYS welcome! Infact, I would even go as far as saying that I LOVE comments :) So make a poor student happy, go on ;)

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Filed under Advertising, College, Graphic Design, Illustration, Typography

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