One word. 3 letters. No, not V&A… WOW!
Troika’s website explains:
”At its centre the iconic V&A monogram, originally designed by Alan Fletcher, is made of three independently revolving parts. The logo de-contructs and reconnects itself with each half turn forming a playful palindrome legible from either side while the wheels produce a gentle ticking sound reminiscent of a Victorian Automaton clockwork”
I have admired this since I first heard about it being installed on the 8th July 2010. It’s beautiful, elegant, simple and so clever! I think the Sugar Plum Fairy music does add to the magical-ness… but I’m sure seeing it in real life without the music is still as lovely! I was at the V&A last week, so a bit gutted that I didn’t get to see this really but nevermind… it’s still on the list of things to do




That blue is so striking, especially with the lighting in the dark underground tunnel. Beautiful. Magical. I want it in my room!
