This Thursday we did a one off-one lesson (4 hours) Branding project. This was really quite daunting because usually we get a couple of weeks to develop our work so 4 hours was pressure to say the least!
We were put into random groups and given the choice of 3 different Branding briefs. My group (consisting of Amy, Amber, Lucy, Sam and Sam) chose the Urba brief.
The Urba is an eco friendly scooter aimed at 20 – 30 year olds. It is low emission and very customisable, making it fun and stylish but green too (although, it comes in a lot of different colours)!
We chose to target the city living, young professionals because the Urba could be used to get to and from work easily, is cheaper than catching a bus/undergound and with less pollution.
Our logo was kept simple and sleek with legibilty an important factor in the choice of font and colour:
During our presentation I was a little bit worried about calling it ‘Uber’ by accident because Amber kept calling it the ‘Uber’ joking around but as far as I know I managed to stick to Urba! Phew!
This is Amber, Amy and myself showing the ideas for the Magazine Ad. I think we were listening to Sinclair’s feedback here..
We tried to play on the fact that the Urba is very customisable, which is good for the young audience who are more likely to want to make it their own Urba. We wanted to make sure that the Urba wasn’t seen as just being for work (DAY) though, so thought about the other ‘identities’ that would use it for leisure (PLAY).
To get this across we first thought about using a few different images of people on their Urba and merge it into one image so you could see different details of different people and Urbas. After a chat with Chris we decided to go down the typographic route, which was an easier way to show our idea in sketch form anyway – I’m no Picasso! We thought about different ‘stereotypes’ of people that might buy an Urba and tried to embody them in a typographic style using font and colour as the main definers. We chose ‘This is my Urba’ as the phrase to you because it’s showing that they all own an Urba but they are all different.
I enjoyed the different pace of today – it was a nice change and an insight into how we can do more work than we think in a short amount of time! Good work team 
