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Guest Speaker @ LSAD – Airside

Earlier today I went to a guest lecture by Chris Rain of Airside – a London based ‘creative agency’ with quite a heavy Japanese style influence. They work across basically all of the disciplines; graphic design, illustration, digital, interactive and moving image.

Firstly, I love their logo:

Simple but cool and I like how they don’t need to show all parts of the letters for it to still be legible!

I think it probably works better as a flat vector but I just love neon signs so thought I would include that anyway 😀

I also really like this billboard for the new Pop Art Gallery @ Wolverhampton Art Gallery.

I found this article on Dezeen magazine’s website which includes a lot of Airside’s work but I can’t find the adverts I am looking for  on youtube! 🙁 Well, I have found them but they have no sound… and the sound was quite an important part in the effectiveness of the Orange Mobile adverts…

[EDIT: Colm Larkin from Airside kindly made me aware of a compilation of the Orange singing farmyard animals animations here!!! Enjoy!]

Awww the little piggys are so cute! My faves are the ostrich and the cows though!

They have designed for Coca Cola, Mastercard and Greenpeace but overall, Airside’s style isn’t really my thing.

An interesting fact is though that one of the founders/ creative directors Fred Deakin is one half of the band Lemon Jelly! I swear everyone is a Graphic Designer before they are famous – Keith Lemon, Ian Watkins of Lost Prophets…. and the list probably goes on!? It was nice to hear from a practising designer though and to see that there is still success to be had and money to be made in this industry 🙂


  • jamesrobinsgd

    26/01/2011 at 5:59 pm

    There was some good work on the slides, I really liked the japanese courier ad! I love their style, just not how they had a very heavy moving-image, animation bias to their work. Would love to take their style and incorporate it into print-based work!

  • Colm Larkin

    04/02/2011 at 3:43 am

    Thanks for this great review of Airside’s LSAD talk. Glad you enjoyed it.

    Thought you might like to know that we’ve recently posted a compilation of the Orange singing farmyard animals animations, with that all-important sound on our Vimeo Channel.



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© Natasha Nuttall | January 2022

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