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Triangle Friday #3

I’m in London right now but I’ve not forgotten… it’s Triangle Friday! Still not sure what Tri Fri is all about? Find out more here.

At the beginning of 2012, Channel 4 unveiled a new look for one of its channels, More4. Step up ManvsMachine, who won the pitch to rebrand More4 with their triangle based idea:

Original identity by Spin (left) and new identity by ManvsMachine (right). I’ve read a few comments from back when the rebrand was first previewed and it seems that the overall feeling was good.

The main criticism was that the E looks a bit out of place/ stuck on the end there, which is a fair point but the application of the whole identity makes up for it in my opinion.

I love the motorised flipping triangle installations designed by Jason Bruges Studio. I think they really bring life to the identity and I also love the random/quirkiness added by the triangles covering a boat, a tree and stairs:

If you like that and want to see more (including the making of the installation) then you should definitely give this a watch!

See it working in context too:

Lovely job!

Have you got some triangular goodness that you would like me to feature? Read more here and don’t forget to join in with #trianglefriday on twitter! See you next Friday but until then, let me know what you think to the new feature?

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© Natasha Nuttall | January 2022

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