What’s the point of it? Martin Creed @ Hayward Gallery


After hearing about from Jo at work and also reading about it on a few blogs (I love this post by The Londoner), I was looking forward to being confused by the Martin Creed exhibition. Despite trying to be like a sponge when it comes to experiences and inspiration, I hold my hands up and admit I don’t really get ‘fine art’ so I figured it might be a bit of a marmite experience (either hate or love it). Jack came to London for the weekend so I dragged him along for the ride too:

It was a beautiful day which made the lovely typography on the outside of the otherwise drab concrete building really pop:

It was pretty difficult to take photos as the exhibition was crawling with staff watching you like a hawk. As you will see below, I did break the rules a bit but in the spirit of the exhibition I have to ask ‘Banning photography: what’s the point of it?’. You just have to search on twitter/instagram to see that the ban has failed miserably! I understand they want people to pay to visit the exhibition but in this modern day social media is more likely to help persuade and spread the word rather than discourage visitors, am I right?

But anyway. Multicoloured brocoli prints…

…spinning neon type…

… static neon type. Regular readers will have already realised my love for neon type, so I’m sure will understand how happy I was to find some!

And a static of a different kind in the balloon room:

Floor to (almost) ceiling in white balloons. Such a weird but fun experience – I had to hold on to Jack the whole time so that I didn’t lose him! This is not for anyone scared of popping balloons as just in the time we was in the room 2 popped, leading to a discussion about how they maintain a minimum level of balloons. I didn’t see anyone blow another 2 replacements up btw.

It was worth the £9 admission fee just for the balloon experience in my opinion. So. Much. Fun. I’ve never had so many knots in my hair though! Have a browse on instagram with the hashtag #martincreed for more people having balloon fun and taking sneaky snaps!

So ‘What’s the point of it?’ Well I guess basically it’s just an exhibition of nicely arranged random pieces/objects. From a pyramid of toilet rolls to a row of Cacti and planks of wood arranged in order of thickness, every piece is available to be seen in the ordinary every day and this exhibition just helps you to open your eyes again. A lot of the pieces are laughable, but that’s part of the charm of it – when else would you pay to see a piece of A4 paper torn up? One point when my eyes were particularly wide (before shutting tightly) was watching a video near the exhibition exit/shop which warns about the inclusion of bodily fluids – I wasn’t ready for that (I won’t spoil it for you)!

Have you been – I’d love to see your balloon room photos? If you haven’t yet visited I’d definitely recommend it. The exhibition finishes 5th May so you’ve got some time yet – find out more here.


  • styleandinfluence

    25/03/2014 at 3:37 pm

    I totally agree with your no photography theory, I just don’t get! It actually puts me off going because I won’t be able to capture it! 🙂 The exhibition looks like fun, I saw it but didn’t really fancy it. I think you may have changed my mind! 🙂 x

  • mand65uk

    27/03/2014 at 11:20 pm

    Lovely read. I was meant to go to this but I couldn’t as my daughter was having a operation. Great to see your pics. Thank you 🙂

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© Natasha Nuttall | January 2022

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