In it to win it

So talk about last minute, but I’ve been meaning to write a post about why bloggers should enter blog awards. TODAY nomination for the UK Blog Awards 2015 closes at midnight, and you should enter!

Things that might be in your head right now: My blog doesn’t deserve an award. Awards are only for ‘big bloggers’. I don’t want to blow my own trumpet. Blogging is just a hobby. I’m not interested in awards. What is the point?

Forget all of that!

Recognition. Some can make a living from blogging (which is crazy but amazing that the opportunities exist nowadays) but for the majority it is a hobby. We blog because we love it – we enjoy it but let’s not pretend, running a blog is not easy. Crafting a post can take hours – planning the content, writing the content, editing the content, creating the images, editing the images etc – how many hours do you think you spend working on a post? It usually takes me about 3 hours and then maybe 3 more edits after sitting on it a couple of days! It’s a lot of work, so why not be recognised for your commitment, determination and skills? I 100% honestly did not expect to win the Young Persons Blog Award and was totally gobsmacked on the night when it was announced – I almost didn’t go up on stage because I didn’t believe it! And I’m not going to pretend I wasn’t SO HAPPY to win – I’m so proud to have won! You’re not supposed to think you’re going to win so stop thinking ‘I’m not going to enter because I won’t win.’ – you’ve got a chance! That is one reason to enter into the awards, but it’s not just about an ego trip!

Opportunities. As I’ve already said, we blog because we love it, but what if you could gain the opportunity to go to relevant events and review products? You wouldn’t turn it down, would you? Blogging has opened up a whole new world where a bloggers word is worth more than a magazine review. Since winning the Young Persons Blog Award at the UKBA 14 I have been presented with so many opportunities – attending exhibitions, private views and getting involved in campaigns. Prior to winning the award, I had been lucky enough to work with a few brands but I wasn’t really on the ‘PR radar’ (to be fair, I hadn’t really been trying. It’s all very scary and I didn’t think my blog was good enough!). Maybe working with brands doesn’t interest you, and that’s fine, but for me it’s an exciting chance to be creative and reach a new audience. My blog is fairly ‘niche’ – if you don’t like design and creativity, you probably won’t be interested in reading my blog and that’s fine.

Exposure. I think when people talk about exposure it is associated with becoming a ‘popular’ or ‘famous’ blogger – for me, it’s not really into that. Personally I don’t think that having ‘successful blog’ is really related to the amount of page views you have. The good thing about exposure is that it will help you reach more people. Some of those people might not be interested in your blog. Some people might love your blog, follow it, comment on and engage with your posts. Have you ever got that feeling when you discover a blog, read the posts and you just think: ‘I totally agree/That sounds like me/We are twins.’ Yes, that. Getting a comment to say that you helped someone or they totally relate to your post – it’s such a brilliant feeling, right? How do you reach those people? Exposure!

People. Before the awards in April I had NEVER been to a blogging event. I didn’t really know any bloggers (just the lovely Nikki from style&influence) and I hadn’t really been engaged in the blogosphere. On the night of the awards, this changed. I met a lovely bunch of ladies who I talk to on twitter, comment on their posts etc. It was really nice to feel part of the ‘blogging community’ which I was clueless about before. Again, a similar thing happened at the Cosmo Blog Awards – I didn’t know anyone before the night, I met a lovely bunch of ladies, we partied the night away and we all engage with each other online. Having ‘blog friends’ is a weird concept to explain to family and ‘offline friends’, but it’s great to have the support of people who understand why you have to take 20 photos of the same thing. Blogging isn’t just about documenting your life anymore, it’s about creating memories, connections and friends. It’s pretty cool!

So if that hasn’t persuaded you to enter, I’ve got a question for you… WHY NOT? Seriously, you’ve got nothing to lose. Life is too short to have regrets and ‘what ifs’ running around in your head. It might not be your time to win an award, but you won’t know if you don’t try. Who knows what could happen? You’ve got to be in it to win it! The UK Blog Award’s ‘theme’ this year is ‘Be Bold’ and the whole time I’ve been writing this post I’ve had ‘You gotta be’ by Des’ree in my head.

You gotta be.
You gotta be bad, you gotta be bold, you gotta be wiser.
You gotta be hard, you gotta be tough, you gotta be stronger.
You gotta be cool, you gotta be calm, you gotta stay together.
All I know, all I know, love will save the day.

What a tune – who remembers that? So guys, be bold and enter your blog HERE! Nominations close at midnight TONIGHT and it literally takes 2 minutes to submit your blog/nominate your favourite blog. There are lots of categories, so something for everyone (and this year I’m entering the Arts & Culture category!) and no excuses! Good luck and if you do enter, don’t forget to let me know which category!




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© Natasha Nuttall | January 2022

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