What the f…


…ont. Seen some typography and want to know which font it is? There are 1000s of fonts in the world – how are you going to figure out what it is? Can you tell the difference between Arial and Helvetica? Well you don’t need to be the world’s best type spotter because withWhat the font identifying a font is made easy.

I first discovered it at University and although I haven’t used it loads, I think it’s an innovative tool and a great idea. And it’s really handy if you’re revisiting a project/producing graphics in a similar style but have forgotten which font you used. So how does it work? Just 4 easy steps:

1. Go to the website (part of MyFonts – the world’s largest collection of fonts).

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2. Upload a jpeg of your mysterious typography – obviously the better quality the image, the better the match will be. I chose this cool Hunger Games quote (via indulgy):


3. Once it’s uploaded, if it has successfully recognised letterforms within your jpeg the next step is to confirm which letter is which…

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It was able to recognise most of my letters correctly, although it didn’t recognise the H above. Sometimes it tries to recognise letters that aren’t there (if it’s part of a photograph etc) and breaks lowercase i,j and exclamation marks into separate items – but in general it’s pretty intelligent.

4. Once you are happy that all of the letters are correct press the continue arrow and voila:

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So it’s most likely that the font used for the Hunger Games quote was Coffee Shop.

I was given 5 matches that all have similarities to the font submitted. You can click through and look at the full set of upper and lower characters and even test out different words – try before you buy!

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And that’s all there is to it really – what a brilliant tool, right? There is also a mobile app but I haven’t used it – if you have, let me know what you think! I hope WhatTheFont helps you out in the future – let me know if you use it.


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© Natasha Nuttall | January 2022

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