Designed in London: The Podcast

What do you do when you have a lot to say and want to share with the world? Nowadays you might create a blog, go on a tweet rant or Periscope about it. Or… you might record a podcast.

That’s what Sherida, Soofiya and myself have done. Designed in London (DiLDN for short) is our new Podcast where we will discuss all things creative/design/education/industry themed. Here’s the 3 of us looking pretty pleased with ourselves after recording episode 1:

Designed in London ladies

How was Designed in London born?
After connecting with Soofiya as a Graphic Design student over Twitter, we met up in London and hit it off straight away, bonding over a screen printing experience with Anthony Burrill. Soofiya later introduced me to Sherida (they both studied at Ravensbourne), and in the summer of 2015 we all worked at design studios within 5 minutes of each other resulting in many lunchtime meet ups.

Outside of the 9-5, the 3 of us would frequently bump into each other at creative events around London and found that we always ended up discussing the same things: graduation, interning, progression in the industry and the future. Realising that we’re not alone in our thoughts and conversations, we decided to record one of our conversations and voila! Our Podcast was born.

DiLDN Banner

Sherida has done a brilliant job of editing an hour of us rambling down to 35 mins of more focused discussion, and Soof has put together an identity that’s good enough to eat. Other than chatting and enjoying myself, I’m in charge of spreading the word.

But for me, the Podcast speaks for itself and I don’t feel like I need to sell it to you, because it is AWESOME. The first time I listened back to it, it was a roller coaster of emotions: one minute I’m on the verge of tears and the next I’m in a fit of giggles. And that is why we recorded it: to make people cry, laugh, learn and do something.

Regular readers will know how passionate I am about supporting young creatives and how close it is to my heart. Post-graduation was probably the worst time of my life, but at the time I didn’t feel like I could talk about it publicly in a negative way. After struggling for a couple of months I posted Honest Illustrated and unleashed my feelings and worries of a creative graduate into the world. NOBODY WAS TALKING ABOUT IT. And 3 years on, still not many are. I think the discussion has started to open up slightly, with Intern magazine and most recently Don’t Get a Job… Make a Job by Gem Barton. But it’s still not enough for us.


Please listen, laugh, share and comment.

We wanted to spread the word and hear all about your experiences as a student/graduate/industry professional. And please, if you do share, use the #DiLDN hashtag so we can follow the conversation.



  • Adam Holcroft

    10/05/2016 at 3:05 pm

    10 minutes in and loving it! SO refreshing to hear people who graduated at the same time as me expressing their dislike for the whole ‘work ever hour god sends’ to be successful rubbish.

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© Natasha Nuttall | January 2022

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