Made In Italy: Bodoni by Fedrigoni

And the headline would read: Italy comes to London, AGAIN.

Last night I was kindly invited to the launch of the latest Fedrigoni exhibition – Made in Italy: Bodoni. (Last year’s exhibition Made In Italy was a more general celebration of Italian Graphic Design)

Celebrating (you guessed it) Bodoni the typeface, the guys at SEA design & Fedrigoni have collated a number of beautiful and very special pieces of design for display in the heart of Shoreditch.

Made in Italy BodoniMade in Italy Bodoni

From woodblock type and booklets, to jazzy posters… its clear that Bodoni’s contrasting thick and thin forms have proved very popular amongst designers for many years. And who can blame them – it’s a beauty! The Made In Italy: Bodoni exhibition is only open 10th-12th June 2016, so if you’re in London and fancy a closer look then make sure you make some space in your weekend to pop along!

Made in Italy BodoniMade in Italy BodoniMade in Italy Bodoni Made in Italy Bodoni

And it wouldn’t be a party without some swag; beautiful minimal posters, the latest copy of Pulp magazine and Fedrigoni paper samples, naturally.

We bumped into the UK director of Fedrigoni, who chose the posters celebrating the female form (below) as his favourite. He said he wasn’t really sure about blogging or Twitter but don’t worry, Jess & I set him straight 🙂

Made in Italy Bodoni Made in Italy Bodoni Made in Italy Bodoni

It was nice to bump into a few of my fellow Lincoln Alumni (Connor, Chris, Leanne, Ash) but when it comes to attending exhibitions Jess understands what I need to do when I’m doing my ‘blog thang’. We did the usual: admired the design, enjoyed the wine chatting and networking and posed for photos. She’s becoming a seasoned pro now and told me that she has developed a sensor whenever I raise my camera and try to capture her ‘unawares’.

Made in Italy Bodoni Made in Italy Bodoni Made in Italy Bodoni Made in Italy Bodoni

I love a bit of environmental graphics, so the floor vinyl got a big thumbs up from me, although I’m not sure if anyone else appreciated my ‘From Where I Stand’ (It’s a real hashtag on Instagram if you didn’t know!) attempt. As always, I had a lovely time – thanks to Fedrigoni and SEA for having us (and to Connor at SEA for the invite!).

Made in Italy Bodoni

Fancy getting a closer look? Don’t forget to pop in if you’re in London this weekend – Protein Gallery, 31 New Inn Yard, EC2A 3EY.

What is your favourite piece from the exhibition? Let me know!


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© Natasha Nuttall | January 2022

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