My bookshelf is looking a little more vibrant this week thanks to a new addition: Creating a Brand Identity: A Guide for Designers by Catharine Slade-Brooking. Branding is probably the most recognised area of Graphic Design as it covers a bit of everything: typography, colour theory, copywriting, art direction, strategy and packaging. Reading this book has reminded me how much I love thinking about the strategy and psychology behind branding, so sorry if I ramble on… oops!...
