Strategy Archives - graphique fantastique

Creating a Brand Identity: Review

08/02/20163

My bookshelf is looking a little more vibrant this week thanks to a new addition: Creating a Brand Identity: A Guide for Designers by Catharine Slade-Brooking. Branding is probably the most recognised area of Graphic Design as it covers a bit of everything: typography, colour theory, copywriting, art direction, strategy and packaging. Reading this book has reminded me how much I love thinking about the strategy and psychology behind branding, so sorry if I ramble on… oops!...

Let’s talk Branding: Strat-Talking.com

by Natasha Nuttall

24/01/20146

What do Graphic Designers, Fashion Designers and Advertisers all have in common? (This isn’t the start of a bad joke, I promise!) Well, obviously they are all creatives. But as industries which work for and with people, they all have to think about branding. Branding is important to clients. From cat food businesses to museums, all have a target customer to appeal to using a set of morals and an image. Branding isn’t just about...